Compare this:
Doing this tour through the RTB has shown me a weakness in my own writing. As I read through each website, I looked for an entry the grabbed me, that I could excerpt to give a reader a feel for the piece, but would compel them to follow the link to get more, a hook, in other words. There were some pages where the hook was easy to find, two or three senences that let me know what was coming, but made me want to read more. There were many others where there was no easy hook to grab onto, no easy way to distill the post while maintaining interest.I've gone back and looked at a bunch of my stuff, and while the hook appears occasionally, far too often it isn't there
To this:
Doing this tour throught the RTB has shown me a weakness in my own writing; I'm not a hooker.See, as I read through each website, I looked for an entry that would give a new reader a feel for the blog, and would compel them to follow the link to read more. Too often, that hook was missing, making it difficult to make a representative excerpt. (Unlike some professional journalists, I don't edit quotes to make them more interesting.)
I went back through some of my entries, and found a few hooks, but not enough. It's something I'll work on.
Which version has the better hook?
Posted by Rich at June 5, 2003 1:04 PM | TrackBack