NPR means... No Potential Revenue? This article in the American Prowler on the attempt of NPR to go all private reveals what most of us already know.
But the NPR bigwigs got quite a shock from their meetings: "No one thought they could do it. They were told NPR offered literally nothing marketable beyond their current nonprofit audience and sponsors. That says something about the kind of programming they are producing," says the radio producer.
Even more amusing is NPR's reason for trying to go public. The Corporation for Public Broadcasting has directed them to be less biased in their reporting.
"There are several CPB board members who clearly are antagonistic toward the current NPR programming approach," says a senior NPR producer for several of its news shows. "[The NPR honchos] are hearing that in return for federal funding, CPB wants 'fair' airing of all sides of an issue, shows that feature equal numbers of liberals and conservatives. These people aren't going to change their programs just because their bosses want them to. That's why they are talking to outside money men."Posted by Rich at February 21, 2002 12:10 PM